• Customer experience

    Impediments to change

    You won’t find very many disagreeing with the universality of the statement – “Change is the only constant and, yet, there is only a handful changing for real. How can a virtue which has such paramount acceptance have such abysmal…

  • Organisation & culture building

    Brand and Brand Builders

    Brand gurus and marketing geniuses have defined brand comprehensively, leaving little scope for ambiguity or confusion for a postulant like me. Everyone is a consumer, we buy articles from sources we consider authentic within the reach of our presence and…